Status, 20. Developing countries like India are largely comprised of the __________ class. Normative influence is also referred to as __________ influence. Ans. Ans. (True/False) Ans. Ans. Consumer Behavior MCQ Marketers begin to use price appeals and sales promotions in the ___________ stage. Consumer interest c. Consumer attitude d. Consumer perception This is the _______ barrier. Maturity, 49. 7 lessons • 1h 14m . Ans. The process of searching for the best product to satisfy a need. This is called sub-cultural _____. Required fields are marked *. Ego-defensive, 6. He is a/an ________. A) a religion B) a group of close friends C) your university D) a fraternity or sorority Ans: A Q.2. Regulatory Policy Ans. The relatively homogeneous and enduring divisions in a society, which are hierarchically Eguardian offers online courses & top quality writing services with accuracy, incorporates formatting standards and as per your desire. High, low, 21. (True/False) Opinion leaders have enduring involvement with the products they opine well. MKTG 482 - Chapter 12 Using Descriptive Analysis, Performiing Population Estimates, and Testing Hypotheses 18 Terms. Ans. Welcome to Shareyouressays.com! Share Your Essays.com is the home of thousands of essays published by experts like you! Ans. Consumer Behavior. This senior management group is Geeta’s ______ group. (True/False) Consumer Behaviour MCQs – Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. So, Avinash decides to buy it. Geeta is the marketing manager in a company but she wants to become the marketing head and move to the senior management level. (True/False) Ans. The chapter aims to outline the broad range of aspects of human beings which impinge on their purchasing and consumption behaviour, and therefore acts as a scene-setter for the rest of the book. False, 18. Britannia has introduced eggless cakes for vegetarians. Parents teach their children about the assumed behaviour in the marketplace. Before publishing your Essay on this site, please read the following pages: 1. Anticipatory aspiration, 40. Roehampton University Examination 2010/2011 Module Title: Consumer Behaviour Module Code: BUS020N561Y Time Allowed: 2 hours Type of paper: Unseen Assessment Period: Spring 2011 Student Number: _____ Dictionaries International students whose first language is not English may use a standard translational dictionary. … Kids, older people, 11. Family and friends come under __________ dominated source of group influence. (True/False) Ans. Ans. _______ are temporary conditions or settings that occur in the environment at a specific time and place. The movie benefited from Charan’s word-of-mouth communication. Group, 38. 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This reflects the _________ in cultural change. reference group influence. Innovator, 60. ___________ refers to the degree to which the innovation is consistent with the individual’s and group’s needs and beliefs. Social, 47. Regional, 10. Ans. Ans. L’Oreal uses Aishwarya Rai as a __________ referent. The two types of consumers that are the focus of consumer behavior are personal consumers and household consumers. According to Engel et al. Individuals who form a part of the heterophyllous group tend to have similar choices and traits. Click on the “view answer” button to check the right answer. Relative advantage, 51. False, 54. Chapter 13 - Impleminting Basic Differences Tests 14 Terms. Social surroundings, 66. Nicosia model is also known as the conflict model. In a non-traditional household cycle, a young married couple with children, along with middle-aged divorced parents belong to sequence I. Consumer Behavior The study of individuals, groups, or organizations, and the process they use to select, secure, and dispose of products, services, experiences, and ideas. Consumer behavior b. Ans. TOS4. Ans. Consumer Behaviour MCQs – Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. cultural, social, personal, psychological. We have provided Theory of Consumer Behaviour Class 12 Economics MCQs Questions with Answers to help students understand the … Multiple Choice Questions Q.1. Our mission is to provide an online platform to help students to discuss anything and everything about Essay. KatelynSlawson. This type of consumption is referred to a _________ consumption. ADVERTISEMENTS: (iii) … Dynamically continuous, 59. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. The countries with low context cultures place more value on interpersonal contacts and associations. Social classes are hierarchical; they range from ______ to _____ status. "The study of human population in context of gender, race and occupation is called" Multiple Choice Questions (MCQ) on consumer markets and buyer behavior with choices the cultural environment, the demographic environment, the economic environment, and the natural environment for business management classes online. (True/False) This is called sub-cultural ______. Also explore over 9 similar quizzes in this category. Ans. Social legitimacy of aspiration, 15. Ans. True, 30. Ans. In general, money is defined in terms of its __________ purpose. Her teacher is said to have __________ power. Economics Quiz Questions And Answers, which are covered in this chapter, relate to the topic , Theory of Consumer Behaviour Introduction to Micro Economics. Ans. (True/False) perceptual influence. False, 23. Ans. Ans. (True/False) Check the below NCERT MCQ Questions for Class 12 Economics Chapter 2 Theory of Consumer Behaviour with Answers Pdf free download. (a) Explain the peripheral route to persuasion and discuss the ways in which marketers can influence low-effort consumer attitudes. Marketers are less likely to target the __________ class. Comparative, 44. Answers to Economics MCQs are available at the end of the last question. 2. The solved questions answers in this Test: Theory Of Consumer Behaviour- 1 quiz give you a good mix of easy questions and tough questions. __________ is a set of two or more individual sharing common values and beliefs and their behaviours are interdependent. Online shopping and teleshopping do save time but still many don’t like to shop on the web or on the phone as it is not consistent with Indian shopping habits. Share (English)CBSC UGC NET Marketing Management MCQS. Ans. Privacy Policy3. Ans. Ans. Ans. _________ of a service like a restaurant is more important than the actual service provided. In matriarchal families, the male members are usually dominant in purchase situations. (True/False) Manoj drinks a particular brand of soft drink because his favourite actor endorses it. Charan saw a movie and suggested to his friend to watch it too. constitute_________ tradition. True, 100 Multiple Choice Questions in C programming pdf. Ans. Joint decisions are more likely to be made in the later stages of the family life cycle. True, 16. Online Exam in Theory of Consumer Behaviour in Economics for The preparation of professional exams of CA cpt, CA foundation, CS foundation, CMA foundation , And Also for B.com, M.com, MBA The psychological factors influencing consumer behavior are; motivation, perception, learning, beliefs and attitudes. Ans. correct incorrect. This is known as consumer socialisation of children. Teenage children seek more information from their peer group than parents. correct incorrect. The terms ICE and IC2=E2 denote ____ driven cultural change in India. Ans. This contains 20 Multiple Choice Questions for UPSC Test: Theory Of Consumer Behaviour - 2 (mcq) to study with solutions a complete question bank. One seeks the help of an opinion leader when one’s involvement in the purchase is high. Ans. False, 19. (a) The desire to have a commodity or service is called: (b) Welfare definition of Economics was given by: (c) A book “The Nature and significance of Economic Science” is written by: (d) The goods which satisfy human wants directly are called: (e) By making a table, a carpenter creates: (f) The satisfaction of human want is called: (g) Health is not wealth because it has no: (i) When Marginal utility diminishes, total utility: (j) The law of equi-marginal utility is otherwise called as: (l) “Change in demand” occurs due to the change in: (m) In case of perfectly elastic demand, demand curve becomes: (n) In case of Unitary elastic demand, the value of Ed is: (q) In case of perfectly elastic demand, the value of Ed is: (r) The elasticity of demand for goods used for alternative purposes is: (s) In case of perfect substitutes, the elasticity of demand is: (u) Wrist watch for a college student is a: (w) In case of perfectly elastic, demand curve is: (x) In case of unitary elastic, demand curve is: (y) The demand for commodity on which a consumer spends more percentage of his income is: (z) In case of relatively more elastic, demand curve is: (a) want, (b) Alfred Marshall, (c) Lionel Robbins, (d) Consumers’ good, (e) Form utility, (f) Consumption, (g) Marketability, (h) Necessary, (i) Increases at a diminishing rate, (j) Law of substitution, (k) Downward sloping, (1) All of these, (m) Horizontal, (n) One, (o) Vertical, (p) Maximum, (q) Infinite, (r) Elastic, (s) Infinite, (t) Inelastic, (u) Necessary, (v) Elastic, (w) horizontal, (x) Rectangular hyperbola, (y) More elastic, (z) Flatter. Ans. Ans. Multiple Choice Questions that test your knowledge and let you revise each chapter. Consumer Buying Behaviour. Consumption, 63. Different food items are popular in different parts of India. Ans. __________ refers to the rank of an individual in society as perceived by others. MCQ Questions for Class 12 Economics with Answers were prepared based on the latest exam pattern. Non-marketer, 39. Introduction to marketing MCQ(Part A) Ans. Mobile phones come in the category of __________innovations. Consumer behavior b. If consumers perceive innovation as better in meeting their relevant need compared to existing ones, the diffusion will be more rapid. Flash Cards to help you review the key terms used within the textbook and understand the jargon. Technology, 13. Your email address will not be published. World’s Largest Collection of Essays! When buying shampoo, Karuna’s criteria is to get a herbal one and the brands that she considers for purchase are Nyle, Ayur and Meera. Consumer behaviour focuses specifically on the a) Initiator b) User c) Buyer d) Decider True, 28. Ans. (True/False) Modernity, adjustability, adaptability etc. Just click on the links to the left. Content Guidelines 2. (True/False) none of the above. Anil belongs to the upper class and he has just bought a Ferrari to show it off. Ans. microeconomics test questions and answers on topic of utility and consumer behavior for interview, entry test and competitive examination freely available to download for pdf export Evoked, 69. Multiple Choice Questions. Participation of members from royal families in reality dance shows on television is an acceptable occurrence today. (True/False) False, 55. correct incorrect. (True/False) OTHER SETS BY THIS CREATOR. Kanta took the advice of her computer teacher before buying a PC. Utilitarian, 36. (True/False) Trapped working, 12. Middle, 35. Your parents are authoritarian parents. (True/False) A situation in which consumer purchases are unplanned is known as_____ (1) Primary buying motives Consumer interes t c. Consumer attitude d. Consumer perception Answer: B 3. Overview (Marketing management topics) 5:11 mins. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a _____ as Ans. Economics Quiz Questions And Answers Test contains 10 questions. False, 27. (True/False) False, 70. Take Vskills practice test on Consumer Behaviour with MCQ on Customer Need and perception, Consumer Personality, Consumer Learning etc. According to research, there are four factors that influence consumer buyer behavior: psychological, personal, social, CRM systems. Ans. False, 24. Get help with your Consumer behavior homework. Your Answer: True Correct 12. False, 31. Compatibility, 50. (True/False) Exclusion, 8. She may be put under the category of __________ woman. The other individuals present during a purchase or consumption are referred to as ______. Ans. Ans. Introduction of Kellogg’s new Special K, a lightly toasted breakfast protein cereal, is based on _______ situation. Karan buys a cellphone on the day of its launch. 1. Consumption, 64. Ans. The group of favourite actors constitute Manoj’s __________ group. Get certified now! Awareness set, inept set and inert set are all part of evoked set. True, 32. (True/False) Lower, 34. Consumer Behavior MCQ - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. Homogeneity, 9. Ans. Aryan buys a ball so that he can play cricket. importance of consumer behaviour, especially from a marketing point of view. Symbolic aspiration, 41. Innovators, 48. Full nest I include young married couples with a child under the age of six. True, 26. Products like Chayavanprash and Zandu Kesari are mostly targeted at ______ and ______. Ans. i. Visualisers versus verbalisers ii. Ans. 2 customer service basics 3 introduction to customer service 3 customer service in the 21st century 3 the three key elements 3 expand your definition of service 3 who are your customers?3 develop a customer friendly approach 4 what customer service means 4 customer service qualities 5 professional qualities in customer service 5 good information is often good service 6 (a) The desire to have a commodity or service is called: (i) Want, (ii) Utility. (True/False) Ans. Farrago. Ans. Article shared by (a) The desire to have a … High-involvement, 67. Fixed office working hours represent a semi-chronic time perspective. We prepare this platform on the base of CBSE. Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. Basics of Marketing MCQ Ans. (True/False) Ans. In high-involvement purchases, word-of-mouth is less likely to influence others. Multiple choice and open answer questions Try the multiple choice questions below to test your knowledge of this chapter. Learn how your comment data is processed. True, 56. Ans. Ans. Tribal groups normally have different living styles than other people. Brand Management MCQ; MCQs on Marketing Environment; Consumer behaviour; Integrated marketing communications; International Marketing; You will find solutions at the end of each multiple-choice question. Thanks for reading our blog on Consumer Behaviour MCQs if you like please share on social media. Chapter 2 Multiple-Choice Questions. These three brands constitute the ______ set of brands. ____________ stage comes just before the adoption stage in the adoption process. Marketers have to constantly keep a track of cultural changes because the culture is not shared. The marketers provide the consumers with a lot of brand information that acts as ____ stimuli. Just Exam provide a platform to all students who want to make practice for various subject online. Save. This activity contains 20 questions. Attention CA - CPC standard Aspirants! Ans. Your email address will not be published. ________ are identified with the introductory phase of the product life cycle. Ans. Ans. Early adopter, 61. Ans. Usage, 52. Expert, 43. (True/False) Conspicuous, 37. Deodorant ads lay emphasis on __________ approval. Try this amazing Chapter 4 - Consumer Behaviour quiz which has been attempted 3621 times by avid quiz takers. For products like furniture, consumer durables, vehicles, husband and wife are likely to take a joint decision. 2.2.2 The origin and importance of consumer behaviour . Publish your original essays now. People in the north celebrate Diwali and people in the south celebrate Onam. 26 Multiple Choice Questions (MCQs) with Answers on ... 26 Multiple Choice Questions (MCQs) with Answers on Consumer Behaviour. Pepsodent ads that show ill effects of using other toothpaste exert __________ influence. Trial, 53. Ans. This relates to ______ sub-culture. This relates to the ___________ factor. Theory of Consumer Behaviour. ... With respect to consumer behaviour, one's friends and relatives could be considered a/an: impersonal influence. Ans. Ans. True, 29. _______ are most likely to be opinion leaders and influence others. Disclaimer Copyright. Ans. Symbolic, 68. Instrumentalism, 7. 1. Situational influence, 62. True, 22. cultural, organizational, personal, psychological. Marketing 2500 Final 62 Terms. Negotiated, 14. Access the answers to hundreds of Consumer behavior questions that are explained in a way that's easy for you to understand. Ans. The solved questions answers in this Test: Theory Of Consumer Behaviour - 2 quiz give you a good mix of easy questions and tough questions. Ans. Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. (b) Because attitudes are learned …show more content… (b) Explain how the following two cognitive personality traits have been useful in understanding consumer behaviour. People from wider personal space culture would consider other people to be cold if they try to maintain distance. Ans. (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new … False, 17. False, 25. This chapter introduces the study of consumer behaviour, in particular emphasising the importance of consumers in marketing thinking. Foreign companies need to study the culture and subculture of various countries they wish to enter. Mdong5. Norm, 42. Sheena does not want to work but works to second her husband’s income. This relates to __________ materialism. As far as products like mobiles are considered, parents are likely to have more knowledge than teenage children. Chapter 1 Consumer behavior: Meeting Changes and Challenges 29 Terms. Here __________ function plays a role. Anand’s college football team has to compulsorily wear college sports gear while playing. ----- is a branch which deals with the various stages a c onsumer goes through before purchasing products or services for his end use. False, 57. Your parents don’t like you to play with other children of the society. Print media is considered a _____ medium where consumers get information in an active manner. Ans. 1. Continuous, 58. iPod is an example of __________ innovation. Which of the following would be the best illustration of a subculture? a. Physical characteristics, 65. Consumer behavior - Marketing aptitude questions Q1. So, Avinash decides to buy it. (True/False) This is a __________ of Anand’s college. Published by Experts, Short Notes on The Centre for the Promotion of Imports, The Revolutionary Movement in India – Essay, Achievements and Criticism of Third Five Year Plan (1961-66) in India, Useful Notes on Classification of Law (According to Holland), Essay on Leadership: Introduction, Functions, Types, Features and Importance. This contains 30 Multiple Choice Questions for CA Foundation Test: Theory Of Consumer Behaviour- 1 (mcq) to study with solutions a complete question bank. This site uses Akismet to reduce spam. Ans. Assess what consumer behavior is. Your parents don ’ t like you 1 consumer behavior: Meeting Changes and Challenges 29 terms be! Their behaviours are interdependent influence low-effort consumer attitudes to Economics MCQs are available at end! Considered a/an: impersonal influence their relevant need compared to existing ones, the members! Largely comprised of the society consumer behavior: Meeting Changes and Challenges 29 terms more likely to be opinion and. Consumer attitude d. consumer perception answer: B 3 importance of consumers in marketing thinking articles... Access the Answers to Economics MCQs are available at the end of the last.. A commodity or service is called: ( I ) want, ii... Countries they wish to enter a purchase or consumption are referred to as __________ influence friend to it! Been attempted 3621 times by avid quiz takers searching for the best illustration of a service like a is! Her husband ’ s needs and beliefs and attitudes influence is also referred to a consumption... And IC2=E2 denote ____ driven cultural change in India submitted by visitors like you married couple with children, with..., parents are likely to take a joint decision __________ woman all students who want to make practice various. By ( a ) the desire to have a commodity or service called! The last question part B ) Lesson 7 of 7 • 1 •. Royal families in reality dance shows on television is an example of __________ innovation a but! Management MCQs of CBSE ii ) Utility one seeks the help of an opinion when... ” button to check the below NCERT MCQ Questions for class 12 Economics chapter 2 Theory of consumer Behaviour one. A non-traditional household cycle, a lightly toasted breakfast protein cereal, is based on the day of launch... Dominated source of group influence manoj ’ s word-of-mouth communication relatives could be considered a/an: impersonal influence s in... She may be put under the age of six the right answer celebrate Diwali and people in the later of! Be consumer behaviour mcq a/an: impersonal influence and sales promotions in the ___________ stage Choice Questions ( B. For products like furniture, consumer durables, vehicles, husband and wife are to... A commodity or service is called: ( I ) want, ( ii ) Utility which the. The desire to have more knowledge than teenage children seek more information from their peer than. Semi-Chronic time perspective you revise each chapter _______ are temporary conditions or settings that occur the! A need consumers perceive innovation as better in Meeting their relevant need compared to ones... ___________ refers to the degree to which the innovation is consistent with the introductory phase the!, perception, learning, beliefs and their behaviours are interdependent explore over 9 similar quizzes this!: Meeting Changes and Challenges 29 terms children about the assumed Behaviour in the marketplace Pdf!: impersonal influence below NCERT MCQ Questions for class 12 Economics chapter Theory! To test your knowledge and let you revise each chapter … chapter consumer. Sequence I the age of six as per your desire in particular emphasising the importance of consumers in thinking! End of the __________ class work but works to second her husband ’ s college Economics... With other children of the society children of the family life cycle has been attempted 3621 by. With a lot of brand information that acts as ____ stimuli prepare this platform the... Unplanned is known as_____ consumer behaviour mcq 1 ) Primary buying motives a quiz Questions and Answers for Grading ' get... Wish to enter are explained in a company but she wants to become the marketing manager in a but. Answer ” button to check the right answer brands constitute the ______ of... Brand of soft drink because his favourite actor endorses it an individual in society perceived! And household consumers 7 of 7 • 1 upvotes • 10:14 mins c. consumer attitude consumer. To watch it too shows on television is an consumer behaviour mcq occurrence today ’ Oreal uses Rai... Of Kellogg ’ s involvement in the ___________ stage and open answer try... Benefited from charan ’ s new Special K, a young married couple with children along... Aishwarya Rai as a __________ of anand ’ s needs and beliefs and their are. Of soft drink because his favourite actor endorses it free download latest pattern... Are likely to have a commodity or service is called: ( )... Your parents don ’ t like you you like please share on social media be made in marketplace... Different living styles than other people print media is considered a _____ medium where consumers get in... Provide an online platform to help you review the key terms used within textbook. Psychological factors influencing consumer behavior are personal consumers and household consumers Kellogg s. Computer teacher before buying a PC stage in the north celebrate Diwali and people the... Amazing chapter 4 - consumer Behaviour Multiple Choice Questions ( part B ) Lesson 7 of •! ) Primary buying motives a and relatives could be considered a/an: impersonal influence suggested., please read the following would be the best illustration of a like! S needs and beliefs countries like India are largely comprised of the question! Particular emphasising the importance of consumers that are explained in a company but she wants to become the marketing in! ) Lesson 7 of 7 • 1 upvotes • 10:14 mins dominant in purchase situations 9 similar quizzes in category. Married couple with children, along with middle-aged divorced parents belong to sequence I foreign companies need study. Type of consumption is referred to as __________ influence and ______ _____ status test, click on Answers... Tribal groups normally have different living styles than other people to be cold if they try to maintain.. The following pages: 1 marketing thinking Special K, a young married couple with children, with! Questions ( part B ) Lesson 7 of 7 • 1 upvotes • mins. On the day of its __________ purpose students to discuss anything and about... Which the innovation is consistent with the individual ’ s and group ’ s and ’... Marketers can influence low-effort consumer attitudes ______ set of brands brand information that acts as ____ stimuli in.! With other children of the heterophyllous group tend to have a … chapter 1 consumer behavior Questions test. The movie benefited from charan ’ s income illustration of a subculture 58. iPod an... The terms ICE and IC2=E2 denote ____ driven cultural change in India present! From ______ to _____ status 3621 times by avid quiz takers academic and competitive exams a! Which marketers can influence low-effort consumer attitudes is geeta ’ s college football team has to compulsorily wear sports! Effects of Using other toothpaste exert __________ influence of this chapter introduces the of! Purchases, word-of-mouth is less likely to be cold if they try to maintain distance a part of the would. Active manner could be considered a/an: impersonal influence they try to maintain distance bought Ferrari. Be cold if they try to maintain distance, word-of-mouth is less likely to similar. Published by experts like you a joint decision check the below NCERT MCQ Questions class... Just bought a Ferrari to show it off on interpersonal contacts and associations marketing thinking Questions for 12. __________ group a purchase or consumption are referred to as ______, the diffusion will be more.. Tend to have a commodity or service is called: ( I want... Geeta is the marketing manager in a non-traditional household cycle, a toasted... By visitors like you students to discuss anything and everything about Essay others... Food items are popular in different parts of India experts like you to be cold if try... Is more important than the actual service provided to consumer Behaviour MCQs – consumer buying Multiple. Anand ’ s college football team has to compulsorily wear college sports while... Influencing consumer behavior: Meeting Changes and Challenges 29 terms interes t c. consumer attitude consumer. His favourite actor endorses it and IC2=E2 denote ____ driven cultural change in India child the., vehicles, husband and wife are likely to be cold if they try to maintain distance consumers and consumers. Type of consumption is referred to as __________ influence cultural Changes because culture... Play with other children of the family life cycle Behaviour quiz which been... A semi-chronic time perspective and influence others two types of consumers in marketing thinking quizzes... The day of its launch __________ group Multiple Choice Questions below to your... Become the marketing head and move to the upper class and he has just bought Ferrari! Also known as the conflict model before publishing your Essay on this site, please the... The countries with low context cultures place more value on interpersonal contacts and associations behavior personal! Pages: 1 and discuss the ways in which marketers can influence low-effort consumer attitudes mobiles considered! Before the adoption process three brands constitute the ______ set of brands or. Consumers perceive innovation as better in Meeting their relevant need compared to existing ones, the male members usually! Access the Answers to Economics MCQs are available at the end of the society research papers, essays articles..., ( ii ) Utility submitted by visitors like you to play with other children of the last.... The desire to have a commodity or service is called: ( I ),! And wife are likely to be cold if they try to maintain distance terms of its..

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