The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R). Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. Tags: Question 5 . There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Advantages of Sales Promotion. A flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy. The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. Public Relation 6. C) sponsorships. A delayed: Term. Consumer sales promotion is aimed at final buyers while trade sales promotion is targeted at intermediaries in the supply chain such as wholesalers and distributors. Hence it becomes inevitable to enquire about its influence on Consumer Behavior. The pres Sales promotional activities may broadly be classified into the following: (i) Consumers sales promotion program (ii) Dealers sales promotion program (i) Consumers Sales Promotion Program: Sales promotion directed towards the consumers may be conducted either to increase the consumer’s knowledge of the product regarding its use or it may be conducted to attract new customers. Dealers are also induced to introduce new products and services in the market. Packaging 8. E) crowdsourcing Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase; Some of the contemporary variants of the model replace attention with awareness. Publicity 5. Business organizations spend a considerable amount of their budget towards the Sales Promotion activities. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. Correct answer: (D) central- and peripheral-route. Q. Example of Consumer Sales Promotion. Consumer promotions are geared toward customer needs and wants. It includes tools for consumer promotion, trade promotion & business & sales force promotion. Answer: FALSE: 66) Trade promotion is directed at end consumers. Q5. Sales Planning, Strategy and Implementation; A philosophy that stresses customer value and satisfaction. Nakita: Definition. Companies use market researchers to develop consumer promotion ideas. In other words, the AIDA model is an applied stimulus-response model. Definition. Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. These activities include coupons and samples, displays, shows and exhibitions, demonstrations, and other selling efforts. Answer to Which of the following is an example of a sales promotion activity aimed at final consumers or users?a. Sales promotions ideas & examples 1. Some of the most important forms of promotional activities are as follows: 1. Term. Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make sure more effective the efforts of the sale force, of the advertising department, and of distributors and to increase sales and otherwise stimulate consumers to take greater initiative in buying. We'll cover promotions to increase sales, to encourage repeat business, and to boost brand awareness. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. Increase the Sales . Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. ANSWER: (3) Rebate/cash refund offer. Coupons. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose. In business-to-business markets, sales promotions are also used as a means of moving customers to action. Other Forms of Promotion. Sales promotion ideas and examples to increase sales. sales promotion activities all over the world. 3. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. The sector is characterised by products having . Answer: TRUE: 66) Trade promotion is directed at end consumers. However, the promotional choices available to the B-to-B marketer are not as extensive as those found in the consumer or trade markets. integrated marketing communications 4 Desirable outcomes of _____ marketing include direct orders, leads and traffic. Sales promotion refers to temporary incentives offered by an organization to either their customers or their resellers, with the intention of increasing the sales of their products. Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service? Sales promotion is usually targeted at the fence sitters and brand switchers. Which of the following is NOT a functional benefit. Attitudes toward a brand result from a combination of _____ attitude-formation processes. Maria: Definition. Personal selling and advertising are the two best known forms of promotion. Advertising 3. D) internal PR. This activity contains 28 questions. We all wait for the summer/winter clearance sale to finally buy items we’ve spotted but couldn’t afford to buy during the season. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force. It was totally sporadic and unplanned. View answer. Advertising and Sales Promotion. 180 seconds . Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . Consumer Sales Promotion: Definition and Purpose 6:00 Trade Sales Promotion and the Promotional Marketing Mix 5:03 Customer Relationship Management and Marketing Technology 5:49 Q 4 Q 4. Sales Promotion Techniques. Sales promotion helps in increasing sales in a short span of time. B) guerrilla marketing. Which of the following is a false statement about the promotional mix: answer choices . Direct Mail 9. 1. Therefore, our focus in the following will be on price and supportive nonprice promotions. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). Promotions are used to gain potential customers or keep current customers satisfied. It was then, only a minor activity related either to advertising or to personal selling.. A Hedonistic: Term. The use of sales promotion is not limited to consumer products marketing. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. 2. 65) "Sales promotion" involves boosting sales in short term. 2. Rapid growth: A decade ago, ad-to-sales promotion ratio was about 40:60, now is like 25:75 & growing. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. Usually, free samples are provided through dealers during such introduction. Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? Sales Promotion 4. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Answer: TRUE: 68) Pull promotion activities give the intermediaries incentives … Similarly, discounts in cash or goods may also be offered to dealers to stock new products or deal with new services. Television commercials . SURVEY . Point of Purchase Display 7. Examples of incentive for consumer sales promotion are discounts, free gifts, redeemable loyalty points, vouchers / coupons, … Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. D Sales promotion is an activity in which a short-term incentive is offered to induce the purchase of a particular good or service. Achieving a need for stimuluation. It can eliminate idle cycles in some specific goods. The Sales Promotion tools are directed towards Consumers (Consumer promotion tools), Dealers or middlemen (Trade promotion tools), and Sales force. Consumer Sales Promotion. Sponsorship . Change of Attitude. Flash Sale. There are many types of consumer promotions to boost sales and keep the customer coming back. Personal Selling 2. BIG discounts. Sales promotion consists of marketing activities—other than personal selling, advertising, and public relations—that stimulate consumers to buy. Consumers who take part in sales promotions receive utilitarian, or functional, benefits. An example would be offering 20% off on certain products to the customers. Coupons: The distribution of coupons is a common sales promotion tactic to encourage customer sales. Advantages of Sales Promotion. These tools are unique in their way and directed differently to these three groups. Which of the following is NOT considered to be an objective associated with the use of sales promotions? Advertising is the best promotional mix element. This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of Consumer promotions are incentives aimed toward a company’s customers. Sales presentations . Sales promotion examples are all around us. Big discounts may be as old as the trade industry, but it’s an evergreen method of increasing sales volume. The use of ____ would be suggested for manuf. A) sales promotion. The objectives of a sales promotion is to increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action, increase the size of purchases and improve product availability using media and non-media marketing communications. Sales promotion is often used to motivate prospective consumers to try new products and services. Sales promotions are primarily used to increase sales levels in the: Sales promotion is a promotional tool regarded as: The credibility of a sales promotion event is usually: Of the following reasons, which is not a reason to use sales promotion? Generally sales promotion provides an incentive for purchase. 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