Having the right tools to effectively reach and market to your target customers is essential for maximizing sales opportunities. India’s direct selling industry may grow eight fold to cross the Rs 64,500 cr mark in the next 10 years. Short Messaging Service: Short Messaging Service (SMS) is a very cost effective direct marketing tool and in Indian terms can be as cheap as 10 or 12 paise per message depending on how much quantity of messages you subscribe to- for example service providers give attractive rates for above one lakh SMSes. Understand customer requirement better: Direct marketing companies are in face-to-face contact with the customer and hence in a better position to get product feed back, understand their requirements and fine tune products. Also in relation to that aspect, it is necessary to fix an appropriate communication mix. Direct marketing is one of the most popular and effective marketing tools in order to establish a direct connection with a target audience. 2013). Direct marketing reduces cost for companies. Our software offers a wide range of direct marketing software tools that are built-in to an easy-to-master system. Compared to the eighties and seventies, direct marketers have several new tools at their disposal which can be effectively used to reach a wider audience across geographies and territories. Digital marketing, conversion rate optimization, customer relationship management & others. No shop space and infrastructure required to develop the brand. the press), the effectiveness of which can be easily tested, thanks to the high potential of information feedback that this channel owns. Direct selling involves an independent salesperson selling products or services directly to customers, often at a customer's home or workplace. It should be noted that direct mailing clashes with two types of obsta-cles: the first one is linked to the problems of technical-operational order of the Postal Service, and the second one relates to the distracted attitude of the public towards a communication of that kind. Your email address will not be published. With the first, making available to the public a dedicated number, the company responds to requests for information, provides a first consulting service, or can schedule a subsequent personal contact. Saves distribution costs: The major advantage of direct marketing is huge saving on distribution costs. In fact, it would not be useful and would also be extremely expensive to contact all customers of the branch without an adequate planning and organisation. Welcome to Lett Direct’s suite of marketing tools. Phone calls are a very effective direct marketing tool, as they allow a business representative to speak directly to a current or prospective customer. The increase of consumer’s loyalty, according to the logic of direct marketing, can be achieved using interactive media, used in a synergistic way and integrated with the other communication tools available to the company. With the second method, more selective, the company becomes an active part, taking the initiative to communicate with the customer. We are hereby referring to tools that com-puter technology continually puts on the market, from social networks (Facebook, LinkedIn, etc.) If we wanted to exemplify the assumption by using a diagram, the maximum values would be relative to the personal sale, while the lower ones would concern the radio and television communication. Valuation, Hadoop, Excel, Mobile Apps, Web Development & many more, This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. As already stated, it cuts through a clutter of stakeholders before it reaches the customer hence huge savings is effected. Direct marketers can use a large variety of tools to reach potential customers, from traditional face-to-face to Internet on-line selling. Save my name, email, and website in this browser for the next time I comment. These are: Email marketing. DIRECT MARKETING . Direct marketing is not synonymous with mass marketing. We have Direct Marketing Tools experts that can find a solution that fits your need. As is evident, the use of this channel allows to establish a strongly inter-active type of communication, second only to the personal relationship, and to obtain readily controllable and measurable results. Any product that is sold through the market goes through an elaborate system of production, transportation, procurement at market place and subsequently one or two steps before reaching the end consumer. Environmental Costs: Huge costs on transportation, hoardings, point-of-sale promos can be saved  which in turn has impact on carbon foot print and associated environmental costs.  The more products come under direct marketing, the lesser would be the logistical costs. This savings can be passed on to the consumers partially or retained by the company for greater investment in products and technologies. Direct selling is an effective way to grow a flexible, low-cost business. It is evident that there is a close correlation between interactivity and the cost of the different media; this means that the cost per contact rises as the communication becomes more effective on the response behaviour. The mass media used interactively have the advantage of reaching a large part of the market at a much lower cost per contact than that of the properly interactive means; it is also possible to reach specific geographic areas—for a company, for example, the own area of activity—or particular demographic categories. ALL RIGHTS RESERVED. The internet has played major part in this growth story. It can therefore be assumed that telemarketing techniques should not be used indiscriminately for any type of service, especially when a face-to-face contact is certainly more profitable which, in any case, must be constantly urged. 41 Online Courses | 14 Hands-on Case Studies/Projects | 273+ Hours | Verifiable Certificate of Completion | Lifetime Access, Technology comes to Direct marketer’s aid, Digital Marketing Training (28 Courses, 9 Case Studies/Projects), SEO Training (20 Courses, 7 Projects), Email marketing was reportedly not effective, consumer markets and increase in the penetration. There are some definite “Do’s” and some painful “Don’ts” when using these tools. We use cookies to ensure that we give you the best experience on our website. In India, there was already a huge market for direct selling but it remained in the unorganized segment. Then the big push towards organized direct marketing was done by Eureka Forbes in 1980’s when they popularized the concept of clean homes through vacuum cleaners. Direct response campaigns give you the opportunity to directly measure your results. There are infinite ways to effectively run direct marketing campaigns, but let’s cover the most effective tools for small businesses. to the different types of mobile apps and so on, through which the banking company can activate a direct channel of communication with its own audience. Here are some articles that will help you to get more detail about the direct marketing so just go through the link, Marketing Training Program (41 Courses, 14 Case Studies/Projects). Ofcourse vegetables, fish, fruits and all sort of handcrafted figures and curios were also effectively marketed by street smart salesmen and women. Direct marketing allows you to adapt to market demands at all times and respond more effectively. should not overlook the fact that the use of telemarketing implies the loss of that strictly personal contact which is often a decisive element in the various marketing policies. It offers a convenient drag-and-drop editor to create a professional email template without knowing HTML. Often, potential customers are offered something tangible, such as a demo or other valuable content. Finally, it should be noted that although, on the one hand, it is certain that the anonymous telephone operator trained to be polite, up-to-date, and fast can replace the agent in an excellent way, on the other hand, we. Because, clearly, the cost per contact is high, the use of telemarketing can be justified due to its considerable selectivity. It was a sustained campaign directed at door-to-door demo- and- sales calls with advertisement support on newspapers and television. Direct marketing is a type of marketing where marketers communicate with their customer via various media such as phone, Whatsapp, brochures, flyers and targeted online advertisements. These means of communication achieve a good level of effec-tiveness in the context of direct marketing strategies if it is possible to activate a response process by the public. Direct marketing is defined as communicating directly with the targeted customers on an individual basis so that immediate response can be obtained. Finally, it is not to be excluded that the user, through this channel, can directly request the purchase of a particular service. We will discuss the major tools- 1) Direct mail – It is referred to a message sent to the prospective buyers through mail. 1. 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